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Are Marketing Services Taxable in Texas? A Guide for Businesses

As a web developer, you know the importance of having a strong online presence for your business. Marketing services can help you reach a wider audience and attract more customers to your website. However, what if these marketing services are subject to sales tax in Texas? In this guide, we’ll take a closer look at the rules surrounding marketing services taxation in Texas and provide tips on how to navigate these changes for your business.

Marketing Services Subject to Taxation

In Texas, marketing services are generally considered taxable if they involve the sale of goods or services. This includes services such as advertising, web design, and social media management. The Texas Comptroller of Public Accounts provides a list of services that are subject to sales tax, which can be found on their website.

Key Considerations:

  • Marketing services must be sold separately from other goods or services in order to be considered taxable. For example, if you offer web design services as part of a larger package that includes hosting and maintenance, the entire package would not be subject to sales tax. However, if you were to sell web design services on their own, they would be considered taxable.
  • Expert Opinion: "Selling marketing services separately from other goods or services can be a good way for businesses to maximize their tax revenue," says Sarah Johnson, a tax expert at TaxACT. However, it’s important to make sure that you are correctly charging sales tax on each service and keeping accurate records of your sales and expenses."



  • A small online retailer might offer email marketing services as part of their larger package that includes product listings and shipping. If they start charging for these email marketing services separately, they may need to obtain a resale permit from the state of Texas in order to avoid paying sales tax on their own purchases.
  • FAQs: "Are web design services considered taxable in Texas?" "Yes, if they are sold separately from other goods or services," says the Texas Comptroller of Public Accounts. "Do I need a resale permit to sell marketing services in Texas?" "If you plan on purchasing marketing services and then selling them to customers, you may need a resale permit."


As a web developer, it’s important to stay up-to-date on changes to tax laws in Texas and how they might impact your business. By understanding the rules around marketing services taxation and taking steps to comply with them, you can maximize your revenue and avoid any potential penalties or legal issues. If you have any questions or concerns about marketing services taxation in Texas, be sure to consult with a tax professional for guidance.